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Under Armour’s Sportsmask for working out sells out

  • Under Armour debuted its Sportsmask this week, which attempts to make it easier for people to work out in personal protective equipment.
  • The mask sold out in less than an hour, according to Under Armour CEO Patrik Frisk.
  • More Sportsmasks are expected to become available in July. 
  • Visit Business Insider’s homepage for more stories.

This week, Under Armour debuted the Sportsmask. The $30 mask is meant to be more breathable and comfortable than most personal protective equipment while still helping prevent the spread of COVID-19.

The mask sold out in less than an hour, Under Armour CEO Patrik Frisk said on Twitter on Thursday. More are expected to become available in July.

The Sportsmask is made with three layers, matching current recommendations from the US Centers for Disease Control and Prevention. Its moldable nose-bridge and air pockets to provide structure are designed to make the mask more breathable, while antimicrobial PROTX2 is supposed to inhibit the growth of bacteria and prevent the spread of COVID-19.

Under Armour began manufacturing face masks for healthcare and community organizations in mid-March, as the US scrambled to keep up with demand during the coronavirus pandemic. Under Armour’s founder, Kevin Plank, was involved with creating designs for a mask made for athletes.

“As soon as we finalized the design of our face mask for PPE, we dove straight into the innovation process of optimizing a mask for performance,” Kyle Blakely, Under Armour’s vice president of materials innovation, said in a statement.

“We knew our athletes would need us to come through quickly with a solve to aid their return to training, one that would put health and safety first and adhere to current CDC guidelines,” Blakely continued.

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